Our Mission

Thumbs Up For Kindness turns kindness into a learnable superpower that lives inside every child, family, classroom, and business.

We make it simple, visible, and fun with one universal gesture — the Thumbs Up — paired with an original, sing-along song, the playful Kindness Monkey mascot for young kids, and the expandable HeroKindness characters ready for personalization and mass-market appeal.

Our proven system starts with self-kindness and grows outward through a clear Ambassador journey: self → family → class → school → community.

Our Story

Thumbs Up For Kindness began with grandparents Jeff Brown and Amey Harding, who wanted to teach their grandsons Jake and Adam important life lessons. What started as simple home-school ideas quickly evolved into teaching kindness as a daily superpower.

The boys were very active in the creation of HeroKindness and Kindness Monkey. The catchy Kindness Song was an instant hit. Today, this family-founded project has grown into a for-profit social venture that delivers free resources to schools while generating revenue through kindness products to sustain the mission.

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