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PR Partnership Opportunities

We’re not looking for pro bono. We’re offering a performance-based partnership where your agency invests services and earns an excellent return — including 30% ROI potential on Tier 1.

Why Partner with Thumbs Up For Kindness?

We are a for-profit social venture delivering free kindness and SEL programs to schools and communities while generating revenue through kindness product sales, corporate partnerships, and premium offerings.

Our story is highly media-friendly: HeroKindness superheroes (Male & Female), Kindness Monkey, viral kindness pledges, no-prep school activities, and a Home Kindness Kit. Founded by grandparents passionate about teaching life skills that help kids succeed in school and life.

Hashtags: #TakeKindnessViral #HeroKindness #KindnessMonkey #ThumbsUpForKindness #InvestInKindness

Meet HeroKindness

HeroKindness Male

HeroKindness Female

Performance-Based Partnership with Strong ROI

Your agency invests professional services and earns excellent returns when we succeed together — especially through driving kindness product sales and the number of pledges taken, which fuel the viral campaign.

Tier 1: Hybrid Retainer + 30% ROI Performance

Modest monthly retainer + performance clause that delivers 30% return on the value of services provided.

Bonus triggered by measurable results including:

Kindness product sales growth
Number of pledges taken (key driver of #TakeKindnessViral campaign)
Media placements, impressions, and school adoptions

Excellent ROI for your firm when you help drive both revenue and viral pledge momentum.

Tier 2: Revenue Share

Low retainer + 8–15% share of revenue from PR-driven kindness product sales, sponsorships, and kit sales for 12–24 months.

Tier 3: Equity + Kicker

Services-for-equity (0.5–2%) + cash bonus if we hit major goals (e.g., 1M+ impressions on #TakeKindnessViral or significant investment raised).

What Success Looks Like

Growth in kindness product sales driven by PR campaigns
High volume of pledges taken that fuel the #TakeKindnessViral movement
Viral campaigns reaching millions across Canada and the USA
National and education media coverage featuring HeroKindness and SEL impact
Increased school adoptions and Home Kindness Kit sales

Let’s Build a Win-Win Partnership

Ready to invest your expertise for excellent returns? We offer a performance-based structure with clear 30% ROI potential on Tier 1.

Schedule a Partnership Discussion

Full pitch deck, impact metrics, sample performance agreement, and detailed ROI examples available upon request.