For newsrooms · editors · journalists
Teens are writing their own brand at school.
Not a kindness program. A 15-minute branding resource: what a brand is, a person as a brand, one private sentence.
Teen Superpower is the power to write your own script — and kindness is the skill that makes it stick.
See what students seeQuick links for the news desk
What we are asking of media
We have introduced Teen Superpower to local high schools as a branding resource. Students already have influence. Adults built a free workshop. Teens write the script.
Name it clearly: not another kindness campaign. A label is what people call you. A brand is what they feel after being around you.
If you also want a community ripple
Run a story. Print a public-service ad. Point readers to the student page. Kindness is the skill under the brand — not the headline.
Tools from adults. Script from teens. Amplification from local media.
No mandate. No required pledge. No student ambassadors. Quiet still counts.
For the news department, editor, and journalist
News editor / assignment desk
The hook is not a program forced onto schools. The hook is a 15-minute branding lesson and one private sentence: I have the power to be my own brand.
Possible desks: education, youth, community, features, opinion.
Journalist
Sit in (with school permission) on Period 1: learn what a brand is, see a person as a brand, write one line. Interview a counselor about why it is optional and ungraded.
Do not harvest student names or photos without consent. If a teen stays private, that is the story too.
Opinion / community editor
Guest note from a counselor or a teen who chooses to speak. Theme: teens writing their own script — not joining a campaign.
Advertising / public service
Donated space is fine. Ask readers to support a teen branding resource — not to buy merch or join a club.
News and story ideas
1. The 15-minute branding lesson
A high school tries Teen Superpower in advisory. Students learn: a brand is the feeling people get from how you show up. Then one private sentence. If it fits, they go further. If it does not, the school is done.
2. Adults build tools. Teens write the script.
Most youth campaigns hand teens a script. This one does the opposite. Not a club. Not ambassadors. Not a kindness program.
3. Label vs brand
Athlete. Quiet kid. Funny one. That’s a label. A brand is what people feel after being around you. Kindness is the skill that makes that feeling consistent.
4. From school to the rest of town
Optional second story: homes, workplaces, libraries post the QR. Only after the school story is about branding, not a campaign.
5. Why this is built for newsrooms
Local. Concrete. One period. Readers get something their teens can try without a pledge. Schools get coverage that does not invent a controversy.
Ready headlines
- “I Have the Power to Be My Own Brand”: Local Teens Get Tools, Not a Script
- [Town] High Schools Try a 15-Minute Branding Lesson — Not a Kindness Program
- Adults Built the Toolkit. [Town] Teens Write What Comes Next
- A Label Is What People Call You. A Brand Is What They Feel After Being Around You
- Not a Club. Not a Lecture. One Period to Write Your Own Script
- Teens Write Their Own Brand at [School] — Kindness Makes It Stick
- Quiet Still Counts: No Required Post, Pledge, or Photo
- Join Their Lead: Homes and Local Businesses Can Welcome Teen Superpower
Community-service advertisement copy
Short (about 1/8 page)
TEENS ARE WRITING THEIR OWN BRAND AT SCHOOL. Teen Superpower is the power to write your own script — and kindness is the skill that makes it stick. Not a club. Not a kindness program. Tools from adults. Script from teens. I have the power to be my own brand. thumbsupforkindness.com/teen-superpower
Standard (about 1/4 page)
TEENS ARE WRITING THEIR OWN BRAND AT SCHOOL. Local high schools have been offered Teen Superpower — a free 15-minute branding resource. Not a kindness program. Not a club. Not a pledge. Teen Superpower is the power to write your own script — and kindness is the skill that makes it stick. I have the power to be my own brand. Students: thumbsupforkindness.com/teen-superpower Schools: thumbsupforkindness.com/teen-superpower-for-schools No required sharing. No student photos without consent. Quiet still counts. ThumbsUpForKindness Inc. • #TeenSuperpower
Caption line
Teens write their own brand. Kindness makes it stick. thumbsupforkindness.com/teen-superpower #TeenSuperpower
Downloadable artwork
Keep the line I have the power to be my own brand intact when the badge is used.
Teen Superpower badge
Download badge
Thumbs Up For Kindness logo
Download logo
Facts a reporter can use
- What it is: A free teen branding resource — workshop, short practices, optional badge.
- What it is not: Not a kindness program. Not a club. Not a required pledge. Not ambassadors. Not graded.
- Locked line: I have the power to be my own brand.
- Definition: Teen Superpower is the power to write your own script — and kindness is the skill that makes it stick.
- Label vs brand: A label is what people call you. A brand is what they feel after being around you.
- School ask: One class period. Five to fifteen minutes.
- Privacy: No required sharing. No photos without consent.
- Who leads: Teens write the script. Adults provide tools, space, and safety.
- Organization: ThumbsUpForKindness Inc. Co-founders Jeff Brown and Amey Harding.
Pages to cite
- Students — /teen-superpower/
- Workshop — /teen-superpower-brand/
- Schools — /teen-superpower-for-schools/
- Strategy — /kindness-for-teens-strategy/
#TeenSuperpower