For counselors, principals, PTA, and youth leaders. Adult how-to. Not the teen home.
Teen Superpower for schools
Optional 15-minute intro. You open the door. Students write the line.
Not a kindness program. Not a school-wide rollout.
I have the power to be my own brand.
Updated September 19, 2026
What you are supporting
Teen Superpower is the power to write your own script. Kindness is the skill that makes it stick.
The school ask is branding, not a campaign: students learn what a brand is, see a person as a brand, then write one private sentence. Students start at /teen-superpower/.
This page is the adult how-to. Same teaching order as Brand in Development.
Teen home: /teen-superpower/ · Workshop: /teen-superpower-brand/ · Email: /teen-superpower-school-email/
What it is not
- Not a kindness program, lecture, or required assembly.
- Not a required pledge, club, or membership.
- Not employment. Crews stay unofficial.
- Badge, posts, and merch are optional.
- Do not harvest student stories or photos for marketing.
Lead activity — 15 minutes
Open /teen-superpower-brand/ on a screen or phones. Students do not have to finish a full statement.
- Learn branding. Say once: “A brand is the feeling people get from how you show up — not just a logo.”
- Person as brand. Say once: “A product has a box. You have a way of showing up and a way of treating people.”
- Read once: I have the power to be my own brand. No required repeat.
- Say once: Kindness is the skill that makes that line stick — including toward yourself.
- Apply it (private is fine): “How do I want people to feel from how I show up?” One sentence.
- Stop. Do not grade it. Do not require a share, badge, or post.
If time is short — or longer
5 minutes
What a brand is. Locked line. One question.
15 minutes
Learn → person as brand → one private sentence.
Second period
Only if they want more: journey page.
What to send students
Send the teen home first. Use the workshop when you run the 15 minutes.
QR on posters and badges should point at the teen home, not this page.
If a class wants a follow-on
Optional. After Period 1. Plans live on /teen-superpower-brand-journey/.
- Worksheet and 4-week plan
- Drama monologue or history one-pager
- Unofficial crew of 2–8 — crew page
Printable teacher guide
One page. Print → Save as PDF. Hand it with the email ask.
Teen Superpower — Teacher guide (15 minutes)
Support page for adults. Students use /teen-superpower/.
Definition: Teen Superpower is the power to write your own script. Kindness is the skill that makes it stick.
Brand: A brand is the feeling people get from how you show up — not just a logo.
Line: I have the power to be my own brand.
Student home: thumbsupforkindness.com/teen-superpower/
Period 1: thumbsupforkindness.com/teen-superpower-brand/
Your role: space + safety. Do not write their script. Do not grade it. Do not require a post, badge, or pledge.
15 minutes: Learn branding → person as brand → one private sentence. Sharing optional.
5 minutes: What a brand is. Locked line. “How do I want people to feel from how I show up?”
Not this: kindness program, lecture, required assembly, ambassador title, employment. Do not “brand teens” cold.
Safety: Optional for every student. Distress → school supports. No photos for marketing without consent.
#TeenSuperpower
Teen Superpower — Email ask card
Copy into a staff email or print and attach.
Could you try Teen Superpower for 15 minutes this week?
It is a teen branding resource. Schools only introduce it. Not a kindness program. Do not “brand the teens” cold.
Teach what a brand is, show that a person already has one, then one private sentence.
Student page: thumbsupforkindness.com/teen-superpower/
Class activity: thumbsupforkindness.com/teen-superpower-brand/
Line: I have the power to be my own brand.
Kindness is the skill that makes the line stick.
No required pledge, post, or photo.
Tools from adults. Script from teens. Crews stay unofficial.
thumbsupforkindness.com/teen-superpower-for-schools/
Free to schools
Free for schools. Funded by optional merch and Gift of Kindness. No student purchase required.
Safety
- Optional for every student.
- No required sharing of personal stories.
- No marketing use of names or photos without consent.
- Crews are not staff and do not speak for the school.
More only if you need it: longer plan · strategy · media facts · contact
Tools from adults. Brand from teens.
#TeenSuperpower