Kindness Gives Happiness and Meaning to Life.
A learnable life skill and superpower we all have inside us — join us and release it.
Take Kindness Viral!

Find Your Place in the Kindness Movement

If you believe there is a need for more kindness, you have time and energy, you want to make a difference in your own life and with others, and you're willing to help develop this campaign or create your own approach — then you're in the right place.

Take our ideas and run with them.

Real Impact, Real People

“I did one simple act of kindness. Put a bumper sticker ‘Thumbs Up Instead’ to spread kindness on the road. I was surprised by the sense of responsibility I felt driving — to drive with kindness.”

— Jeff B.

Choose Your Level of Involvement

🌱 Quick Starts

  • Give one thumbs-up today
  • Take the Kindness Pledge
  • Share a post with #ThumbsUpForKindness
Take the Pledge

📅 Daily Practice

  • Pillar-specific daily actions
  • Kindness journal or tracker
Start Daily Practice

🚀 Deeper Roles

  • Lead school clubs or community events
  • Become a Kindness Ambassador
  • Run your own local campaign
Become an Ambassador

Start With a Specific Pillar

🧘 Self-Kindness

Go →

🏫 School

Go →

💼 Business

Go →

🌍 Community

Go →

🛍️ Gear Up as a Kindness Ambassador

Wear your values proudly. Official Thumbs Up For Kindness merchandise available now.

Visit the Official Kindness Store →

The Movement Needs You

Take the Kindness Pledge Now