Kindness Gives Happiness and Meaning to Life.

A learnable life skill and superpower we all have inside us β€” join our "Kindness Movement" and
Take Kindness Viral!- one thumbs up, one thank you, one act at a time.”

Kindness Investment

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Thumbs Up For Kindness

Invest in Kindness – A Learnable Superpower That Unites and Scales

The Story & Vision

Thumbs Up For Kindness began with grandparents Jeff Brown and Amey Harding wanting to teach their grandsons Jake and Adam valuable life lessons. What started as simple home-school ideas quickly grew into teaching kindness as a learnable superpower β€” complete with characters, a catchy song, and the Kindness Pledge.

Our Vision: A world where kindness is the default norm β€” a shared language of connection and a proven driver of personal happiness, stronger relationships, better workplaces, and vibrant communities. We are taking kindness viral, one thumbs up at a time.

Why Invest in Kindness?

Kindness is the natural unifier across cultures, religions, politics, and gender. In a divided, digitally complex world, it serves as common ground and common sense. Businesses and leaders are discovering that kindness is an excellent strategy: it builds authentic brands, boosts culture, improves retention and productivity, and creates loyal customers.

The Opportunity

We have built a complete kindness ecosystem with viral mechanics that drives both impact and revenue. The hybrid social venture model keeps core programs free for schools while generating sustainable income.

Business Model

Free kindness & SEL programs for schools and communities + multiple revenue streams powered by the viral campaign.

Revenue Streams

  • Kindness Business Strategies ebook – Practical guides for leaders and organizations
  • Kindness Adventure Books – HeroKindness & Kindness Monkey series (digital downloads and print)
  • Branded Merchandise & Awards – Apparel, trophies, β€œGift of Kindness” items
  • Music & Licensing – Song royalties, sync licensing, and related content
  • Corporate & Leadership Programs – Kindness training, branding packages, and workplace tools

Market Opportunity

Large and growing markets in SEL, workplace culture, character education, and purpose-driven branding. Viral mechanics create strong organic growth that fuels product sales and brand partnerships.

Traction & Momentum

  • Website developed and launched β€” developing functionality for viral campaign
  • Developing additional assets: KindnessQuest, HeroKindness action figures
  • Kindness Movement strategy with kindness superpower and learnable life skill β€” well developed strategy
  • National campaign launch (July 2026)
  • Kindness Adventure Books β€” three books developed for website digital download testing

Investment Opportunity

Pre-seed / seed capital to accelerate the viral campaign, expand digital tools, produce inventory, and grow corporate & music offerings.

We are exploring flexible structures optimized for impact investors who want both financial returns and measurable social good.

View the Full Investor Pitch Deck β†’

Contact:
Jeff Brown
Founder, ThumbsUpForKindness Inc.
| contact@thumbsupforkindness.com |
www.thumbsupforkindness.com