Investor Pitch Deck | Thumbs Up For Kindness

Thumbs Up For Kindness

The Kindness Movement

Turning Kindness into a Learnable Superpower & Viral Daily Habit

Pre-Seed Investment Opportunity
Jeff Brown & Amey Harding – Founders • July 2026

Speaker Notes: Hello, thank you for your time. I’m excited to share Thumbs Up For Kindness — a family-born movement that turns kindness into a daily learnable superpower across self, home, school, businesses and communities while building a sustainable socially impactful business.

The Opportunity – Why Kindness Matters

Connect kindness to social entrepreneurial innovation = profitable + impactful “Kindness Movement”
Position kindness as the universal unifier and learnable superpower
Social media negativity harming mental health and empathy
Depression, anxiety, and bullying on the rise
Parents, schools, and businesses seeking practical tools

Kindness is a powerful resource inside every person — we make it a learnable superpower at scale.

Speaker Notes: Social media and negative messaging are taking a heavy toll. Post-COVID, depression and anxiety have surged across all ages. Bullying continues in schools. Parents and grandparents want simple tools. Kindness is the perfect starting point.

What We Are Doing

We are building and scaling the Kindness Movement — a practical, viral ecosystem that makes kindness a learnable superpower and daily habit.

Through the Kindness Cycle, dedicated hubs, pledge system, engaging tools, and pillar-specific resources, we turn “be kind” into actionable, measurable behavior change across all areas of life.

Speaker Notes: Kindness is common sense and applies to all of us. Our solution is meaningful and engaging. We make kindness something people actually practice every day across all pillars — not just SEL for schools.

How We Do It

Website resources — explore, Kindness 101, Kindness Movement
Low-friction entry — Pledge, Thumbs up, thank you, smile
High-engagement tools — Hubs, KindnessQuest, AI assistant, song, Kindness Cycle
Viral mechanics — Badges, sharing, #KindnessMovement #TakeKindnessViral
Hybrid model — Free resources + revenue from products/merch
Impact tracking — Website traffic, pledges, acts, testimonials

Speaker Notes: The campaign creates a self-reinforcing loop. Every pledge and share drives more engagement and revenue while keeping core programs free.

The Opportunity for Investors

Connect investment capital to kindness and unleash social entrepreneurship innovation = Kindness Movement
Massive TAM: Wellness, workplace culture, education/SEL, brand authenticity
Clear Differentiator: Actionable + learnable skill + viral + business-strategy angle
Hybrid Revenue + Impact Model
Strong Path to Scale: Digital tools, pillar ripple effect, social amplification

Speaker Notes: In a polarized world, kindness is the rare unifier with massive demand. We have a kindness product as an unlimited resource that can be branded authentically.

Our Solution

We make kindness the acceptable norm — encouraging, engaging, and empowering people with effective resources so kindness can go viral.

Provide a starting point to explore kindness on our website — then spread kindness through acts, activities, and gifts privately or on social media.

Speaker Notes: Our solution is meaningful and engaging. We have created a kindness movement with good engagement points — making kindness something practiced every day. #ThumbsUpInstead

Our Story

Founded by grandparents Jeff Brown and Amey Harding who wanted to teach their grandsons Jake and Adam valuable life skills. What began as a family project evolved into teaching kindness as a learnable superpower. The boys were deeply involved in the creation process and school engagement. Today it is a for-profit social venture delivering free resources while generating sustainable revenue through kindness products.

The campaign benefits schools as an important ripple/viral strategy, with strong presence across all pillars. It is profiled as a business case to teach kindness through an entrepreneurial journey of a social venture.

Speaker Notes: This all started in our home. What began as a small family project quickly grew because the boys became so passionate — and their classmates did too. Our story can now become the story of many families, schools, businesses, and communities.

Traction & Assets (July 2026)

National campaign launched July 2026 (Canada & USA)
Thank You Hub, Kindness Act Hub, Kindness Smile Hub live and driving engagement
Kindness Pledge + Badge system active
Digital products developed (Home Kit, School Kit, Business Strategies, Adventure Books)
KindnessQuest gamification in development
Original Kindness Song ready
On-demand merchandise supporting free resources
AI-assisted social media launch plan

Speaker Notes: We already have strong visual assets and proven early engagement. The campaign is evolving well.

Revenue Model – Hybrid Approach

Free core programs for maximum impact + sustainable revenue to scale.

Kindness products & merchandise (print-on-demand)
Home and Business Digital products
Corporate “Commitment to Kindness” programs
School & family paid resources
Adventure books, music royalties

Speaker Notes: This creates efficient scale and strong long-term returns.

Financial Projections (Illustrative)

Year	Website Visits	Conversion	Avg Sale	Revenue	Net Profit
Year 1	150,000	8%	$27	$375,000	$(29,625)
Year 2	500,000	8%	$25	$607,500	$44,250
Year 3	750,000	8%	$45	$1,812,500	$488,125

Speaker Notes: These are conservative website traffic and conversion. To reach the campaign potential we need investment for viral participation. The model becomes increasingly profitable as awareness grows.

The Ask – Pre-Seed Round

Raising $500K – $1M (target ~$750K).

Use of Funds: Website upgrades, viral campaigns, digital products, merchandise expansion, IP protection, B Corp pursuit.

Speaker Notes: We’re raising pre-seed capital to scale the kindness movement.

Let’s Build a Kinder Future Together

Financial returns + measurable social impact

Higher productivity • Better retention • Stronger culture • Kinder society

Speaker Notes: Thank you for your time and consideration. This is a unique Kindness Investment with great potential. I’d love to answer any questions and discuss how we can work together to make kindness go viral.

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