Hashtag Strategy
Updated June 11, 2026 — Full site inventory and evolving campaign strategy
Current Recommended Strategy
Primary Combo (use on nearly every post):
#ThumbsUpForKindness #ThumbsUpInstead #TakeKindnessViral
Add contextual tags as needed for new campaigns (Thank You, Families, Kindness Quest, etc.).
Full Page & Hashtag Inventory (June 2026)
All pages discussed + new additions with current hashtags.
📋 Click to expand full inventory of all pages
| Page URL | Hashtags on Page |
|---|---|
| / (Homepage) | #WhyKindnessMatters, #KindnessGivesHappinessMeaning, #ThumbsUpInstead, #KindnessPledge, #KindnessSong, #KindnessInSocialMedia, #InvestInKindness, #GiftOfKindness, #TakeKindnessViral, #HeroKindness, #KindnessMonkey + footer |
| /resources/ | #ThumbsUpForKindness, #TakeKindnessViral, #ThumbsUpInstead, #KindnessPledge, #HeroKindness, #KindnessSong, #KindnessMonkey + full footer |
| /kindness-in-social-media/ | #ThumbsUpForKindness, #KindnessInSocialMedia, #ThumbsUpInstead |
| /kindness-in-media/ | #KindnessNews, #ThumbsUpForKindness |
| /pledge/ | #KindnessPledge, #TakeKindnessViral |
| /herokindness/ | #HeroKindness |
| /kindness-monkey/ | #KindnessMonkey |
| /song/ | #KindnessSong, #ThumbsUpForKindnessSong |
| /self-kindness/ | #SelfKindness, #ThumbsUpForKindness |
| /kindness-activities/ | #KindnessActivities, #ThumbsUpForKindness |
| /business-kindness/ | #ThumbsUpForKindness, #TakeKindnessViral |
| /kindness-for-kids/ | #ThumbsUpForKindness, #TakeKindnessViral |
| /for-families/ | #ThumbsUpForKindness |
| /for-parents/ | #ThumbsUpForKindness |
| /for-grandparents/ | #ThumbsUpForKindness |
| /take-kindness-viral/ | #TakeKindnessViral |
| /invest-in-kindness/ | #InvestInKindness |
| /thumbs-up-instead/ | #ThumbsUpInstead |
| /10-minutes-for-kindness/ | #10MinutesForKindness |
| /kindness-on-the-road/ | #KindnessOnTheRoad |
| /thank-you-for-kindness/ | #ThankYouForKindness |
| /start-with-thank-you/ | #ThankYouSuperpower, #ShareThankYou |
| /share-thank-you/ | #ThankYouSuperpower, #ShareThankYou |
| /thank-you-superpower/ | #ThankYouSuperpower |
| /kindness-starts-at-home/ | #ThumbsUpForKindness |
| /kindnessquest/ | #ThumbsUpForKindness |
| /my-kindness-brand/ | #ThumbsUpForKindness |
| /brand-yourself-with-kindness/ | #ThumbsUpForKindness |
| /get-involved/ | #ThumbsUpForKindness |
| /store/ | #TakeKindnessViral, #ThumbsUpForKindness, #InvestInKindness, #GiftOfKindness |
Best Practices (Updated June 2026)
- Use 3–5 hashtags maximum per post
- Always lead with #ThumbsUpForKindness
- Place hashtags at the end of captions
- Use #ThankYouSuperpower and #ShareThankYou for the new Thank You campaign
- Fix spelling: #GiftOfKindness (not Kindess)