Why Kindness Matters in Schools

In a world facing rising stress, loneliness, and division, kindness is more than a nice idea — it’s an essential life skill.

We support schools in delivering Social-Emotional Learning (SEL) goals while going further: we help students see kindness as a learnable superpower they can practice and strengthen every day.

Students who actively choose kindness become Kindness Ambassadors — first to themselves, then to their classmates, school, families, and communities.

Our Easy-to-Use School Kindness Resources

• School Kindness Pledge – A meaningful commitment for the entire school community
• Class Kindness Pledge – Perfect for individual classrooms
• School Kindness Song – Fun and memorable way to reinforce the message
• Classroom Activities & Games – Simple, no-prep lessons
• School & Classroom Starter Kits – Ready-to-use tools and printables
• Free Downloads, Videos & Printables – Featuring HeroKindness and Kindness Monkey

Your School’s Kindness Guides

Male HeroKindness inspires courage and standing up for what’s right.
Girl HeroKindness empowers students with #GirlPower.
Kindness Monkey makes kindness lessons fun and memorable for all ages.